Visual Analytics for marketing and sales – REBMANN RESEARCH´s Select Sales adds a holistic market view to the classic CRM

Visual Analytics for marketing and sales – REBMANN RESEARCH´s Select Sales adds a holistic market view to the classic CRM

Schramberg/Berlin. If you want to market your products either in the dental, medical or pharmaceutical industry – Select Sales identifies the interesting targets (practices) as well as the regional hot-spots for each product. REBMANN RESEARCH demonstrates with this intelligent data tool how to use Visual Analytics in sales.

Do you know your target audience and your target markets? Where are the practices and patients that are interesting for you located? Have you already identified the markets promising the best prospects for your sales activities and your products?

Located in Schramberg (Black Forest) and Berlin, REBMANN RSEAERCH is specialized on the healthcare market. The renowned company connects its market expertise with a smart digital marketing tool: Select Sales. Based on general market data – e. g. regional age of the population, health insurance status (by state system or private insurance company), population density, purchasing power and similar features – pre-sets are adjusted according to demand and completed by practice related characteristics (e. g. joint practices,  doctors‘ age, specialisations and so on). The system evaluates the whole market and automatically identifies the regions and practices matching with the relevant criteria. The data and algorithms originate from ATLAS MEDICUS – the established knowledge platform on which REBMANN RESEARCH has been offering expertise in the healthcare market for about 20 years.

The generated results by Select Sales are visualized on interactive maps, tables or mailing lists. The system is easy to handle and you may change the filters and adjust them according to your requirements (bulls-eye/generic view) by sliders or check boxes. To use the data for your sales activities the system provides relevant printing and export functions (Microsoft Excel).

”Our work has always consisted of processing and visualizing complex economic situations with web-based tools”, says Dr. oec. Bernd Rebmann (HSG), founder of REBMANN RESEARCH. “We use Visual Analytics as a form of Business Intelligence (BI) to connect the advantages of automatic data processing with perception. Thus, patterns and trends can be perceived faster and businesses can operate more successful in complex business fields like international marketing and sales.

Select Sales – the up-to-date marketing and sales tool for the medical technology, pharma and dental industry – perfectly suited for sales force planning, potential assessment or targeting potential clients with individual mailing. Thanks to Select Sales the sales agent has a holistic view of his own distribution area and sales activities can be better adapted to the individual needs of the practice.

 

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